About Us
At Diode Direct, our team is the cornerstone of our success, combining deep industry expertise with a relentless commitment to excellence. Our professionals bring a wealth of experience in lighting, supply chain management, and strategic leadership, ensuring that we deliver innovative solutions tailored to each customer's needs. From hands-on project management to global supply chain oversight, our team's diverse skills and dedication drive superior service and outstanding results. What sets us apart is our collaborative approach and unwavering focus on customer satisfaction, making us a trusted partner for all your lighting needs.
OUR TEAM
Leadership Team
Kevin Haar, President
Kevin Haar is the President of Diode Direct, where he spearheads business strategy and execution. He actively engages with customers, traveling extensively to strengthen relationships and address their needs. With a robust background in sales, finance, and operations within private-label lighting and construction distribution, Kevin is known for his ability to grow and scale companies. He holds a bachelor’s degree from the University of Vermont and an MBA from Washington University in St. Louis, which underpin his strategic leadership and industry expertise.
Chris Jin, Vice President
Chris Jin is the Vice President at Diode Direct, overseeing all aspects of the supply chain, including sourcing, purchasing, logistics, inventory, and quality control. His role involves significant travel across Asia—China, Vietnam, Taiwan, Malaysia, and more—due to Diode Direct’s extensive lighting partner network. Before joining Diode Direct, Chris gained experience in Asia designing and manufacturing product lines, as well as in branding and distribution. He holds a bachelor’s degree in Mechanical Engineering from Yanbian University and an MBA from Saint Louis University.
Mike Mueller, Lead Project Manager
Mike Mueller is the Lead Project Manager at Diode Direct, overseeing project managers and ensuring project success. With over 20 years in private-label lighting manufacturing, Mike excels in matching specified products with cost-effective, high-performance alternatives. His extensive experience, from the early days of LEDs to their current applications, instills confidence in his ability to value engineer lighting solutions. Mike holds a bachelor’s degree from Southeast Missouri State University.